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SEO
is the single most important thing to do for your website, and you'll never
stop optimizing your site until you either shut it down or sell it. Well the
only other reason would be to let it sit, but then you're not taking the full
advantage of the site and should most likely just sell it on to another
webmaster. Search engine optimization happens on the site and off the site and
there are hundreds of different methods to work on your search engine
optimization.
The reason everyone works on their sites SEO is so that they can
rise up in the search engine rankings for their keywords. At first you should
focus on only a couple keywords but as your site starts ranking for the first
couple keywords you should have a couple more ready to begin ranking. This is
why SEO is never ending because once you have good placement for one keyword
there is always other keywords to rank for, and you'll also need to maintain
the initial rankings, so as you can see keeping up with SEO is difficult.
The
more searched your keywords are will generally reflect the amount of
competition for the keywords and when there is a lot competition it will take
constant work to maintain the positions on the keyword. If you find keywords
with little competition then it's simple to rank on the first page for that
given keyword and it could bring in lots
of traffic without the need to ever worry about maintaining the keyword unless
more competition starts appearing.
The
best keywords to target are misspelled versions of popular keywords, and there
are lots of them that receive tons of traffic. A lot of people when searching
the search engines will make a typo without noticing and click enter, now
instead of it saying you used incorrect spelling it will still pop-up with
results.
It also will let you know that you misspelled the word, but most
people don't notice that and continue to the pages that appear. Now a lot of
times you can find keywords getting search engine traffic with misspellings in
them and if you target them it's easy to rank because most of the time there
are only a handful of other pages ranking for the term.
I've
done some research in the past for some of my own blogs on whether or not there
were some misspellings worth targeting and I found some that were getting 100+
searches daily with one letter misspelled in the original phrase. Now if I
looked at the search engines I could tell that there was a lot of competition
for the phrase spelled correctly, but when I searched for the misspelled phrase
there were only six other pages ranking for it.
Now with over 100 searches
daily and only six sites ranking for the term it was clear that was a term to
optimize for with a couple quick articles. I easily got first for the keyword
after a couple days and then I started getting more search engine traffic to my
blog. The power of misspelled keywords are very critical to adding extra
targeted search engine traffic to your site or blog, and for a new site you can
really begin earning money quickly by targeting for the misspelled keywords.
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